Roland, the world’s most iconic brand of electronic musical instruments, celebrates its 50th anniversary with the unveiling of the INSPIRE THE MUSIC: 50 years of Roland history birthday book. In collaboration with renowned publisher Bjooks, the beautifully photographed 400-page hardcover book celebrates the culture, people and technology that have shaped the brand over the past 50 years.
INSPIRE THE MUSIC is a fun, engaging and informative tour through the evolution and revolution of beat making, keyboards, pianos, synthesizers, guitar and bass products, drums and percussion, music production, etc Readers will enjoy over 70 colorful interviews with world-renowned artists and Roland designers, discussing their relationship with instruments and music. The book provides an in-depth look at Roland’s global culture, and a timeline traces Roland’s history from its humble beginnings under founder Ikutaro Kakehashi to its current place as a global leader in music technology.
In addition to people, INSPIRE THE MUSIC showcases the gear that inspired them. Equipment fanatics and curious newcomers alike will appreciate the illustrated stories about product lines, popular machines, original products, and more. Not only does this book open up the world of Roland to all music enthusiasts, it also explores the history of music technology and how it has inspired music itself over the past 50 years.
Over 70 interviews with music creators
INSPIRE THE MUSIC connects with world-renowned artists and their relationship to Roland products, production and performance. The book shows the tools in the hands of creators – tools that were created by visionary product designers and engineers who sought to design the future.
In this celebration of innovation and creativity, readers are introduced to a world of artists, DJs and producers through insightful stories and interviews including: Thomas Dolby, Jimmy Jam & Terry Lewis, Ali Stone , Omar Hakim, Sister Bliss, Howard Jones, Orbital, Richie Hawtin, Peaches, Culture Club producer Steve Levine, Guy Fletcher of Dire Straits, Clive Deamer of Radiohead, Gingger Shankar, Swizz Beatz, Rachel Z, Nick Rhodes and Roger Taylor of Duran Duran, Nita Strauss, DJ Jazzy Jeff, Steve Stevens, Johnny Marr of the Smiths, Buffy Sainte-Marie, electronic music pioneer Jean-Michel Jarre, Yana Reznik, Jeff “Skunk” Baxter of the Doobie Brothers, Rance Dopson, Bonnie McIntosh, Egyptian Lover and many more.
Insights, instruments and innovators
Beyond just products, INSPIRE THE MUSIC is a visual history of the Roland brand and the world it has created, with exciting new perspectives on every page, including a rare glimpse into the world of innovators who helped design the gear that made Roland what it is. it is today.
Multiple chapters examine the changing world into which Roland products were born and how their inventive and innovative approach to the art and craft of music has led to machines the world often didn’t know they needed. until they have them. INSPIRE THE MUSIC tells how Roland gear has helped inspire entire musical genres, from 1980s New Wave to today’s EDM and hip-hop scenes.
Beyond the obvious icons – such as the Jupiter-8 synthesizer that helped redefine pop music, the TR-808 Rhythm Composer and TB-303 Bass Line that became the rhythmic voice of everything from rap to acid house, and the BOSS compact pedals that forever changed the sound of the electric guitar — readers will discover the background and history of these influential technologies. They will be introduced to guitar synthesizers and electronic percussion such as V-Drums. They will learn how the Octapad SPD-30 became a mainstay of modern music in India and learn about the Grooveboxes that have added new dimensions to beat making.
“Roland is thrilled to collaborate with acclaimed music technology publisher Bjooks to create this special book that honors the culture, people and technology of Roland as we celebrate our 50th anniversary this year. It’s exciting to see a group as diverse of artists share their experiences with our products,” said Gordon Raison, CEO and Representative Director of Roland Corporation.
“We are extremely happy to launch INSPIRE THE MUSIC this summer, with the blessing and enthusiastic cooperation of Roland himself,” said Kim Bjørn, Founder and CEO of Bjooks. “We were privileged to have access to the company’s vast archive of interviews and technical information, to interview the quiet geniuses who are designing the musical future, and to connect with the global Roland community. Dozens of enthusiastic creators have helped create this landmark in the history of music technology, documenting decades of technological innovation and artistry, told by the people who used the instruments and the engineers who gave them life.
Bjooks is an eco-friendly publisher with all of its books – including INSPIRE THE MUSIC — printed on high quality eco-friendly paper from responsible sources.
INSPIRE THE MUSIC will be available from authorized retailers and on bjooks.com this summer.
For more information on the products and people who shaped music, visit Roland’s 50th anniversary page at: Roland.com/global/roland-50th-anniversary.
For more information on the Bjooks Wallet, please visit bjooks.com.