Southwest Airlines publishes a commemorative history book, “50 Years. One Heart. A History of Southwest in 50 Objects.” To culminate its 50th anniversary


“During our 50e Anniversary year, we reflected on the past – the people, the stories and the moments that defined our first half century, ”said Gary Kelly, Chairman and CEO of Southwest Airlines. “This commemorative history book celebrates our unique past and culture, and serves as inspiration as we close a chapter in our company history and turn the page to our next chapter, filled with hope and resilience. ”

Southwest celebrates its incredible first 50 years by showcasing a stunning collection of 50 unique items, outfits and artifacts (photographed by Southwest Sr. Photographer Stephen M. Keller and Southwest Senior Designer Brianna Judah), accompanied by short stories of the inspiring history of the Company and a special preface from Kelly as he prepares to assume his role as Executive Chairman of the Board in early 2022.

This is the first of two special books launched to mark Southwest’s 50th anniversary.e year of service – more information to come on the second book in early 2022.

About “50 years. A heart. A history of the southwest in 50 objects “

  • Hardcover table book
  • 8.5 x 9.125 inches
  • 220 pages
  • $ 50 plus tax, sold exclusively through Southwest The Store (free shipping applied to Southwest The Store purchases of $ 50 or more)
  • Features a visual collection of 50 unique items, outfits and artifacts accompanied by short stories of inspiring Southwestern history
  • Includes a special foreword from the current Chairman of the Board and CEO, Gary Kelly
  • Great for Southwestern fans and collectors
  • The first of two books published to celebrate 50 years of Southweste year of service
  • Place your Christmas gift orders at the latest Monday, December 13

Continue the celebration with an additional 50e Birthday memories
To further commemorate Southwest’s Golden Year, customers can view the 50e Anniversary collection including Memories of Freedom One, retro products such as the Retro Hostess Build-A-Bear and Kendra scott collection exclusively sold at Southwest The Store. To learn more about Southwest’s 50e Anniversary and five decades of history of user-friendly, reliable and economical air travel, visit

Southwest Airlines Company. operates one of the world’s most admired and awarded airlines, delivering its unique value and hospitality at 121 airports in 11 countries. Celebrate its 50e Anniversary in 2021, Southwest took to the skies in 1971 to democratize the skies through user-friendly, reliable and low-cost air travel and now carries more air travelers flying non-stop in United States than any other airline1. Situated at Dallas and famous for an employee-centric corporate culture, Southwest maintains an unprecedented no-leave or involuntary termination record in its history. By empowering its nearly 54,0002 From the people to deliver unparalleled hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million customers flown annually. This formula for success has brought industry-leading prosperity and 47 consecutive years3 profitability for shareholders of Southwest (NYSE: LUV). Southwest continues to develop concrete steps towards an environmental sustainability goal of achieving carbon neutrality by 2050. Learn more about on how Southwest Airlines leverages a unique heritage and mission to serve communities around the world.

1) The most recent report from the United States Department of Transportation regarding embarked domestic passengers
2) Full-time equivalent active employees
3) Annual profitability 1972-2019

SOURCE Southwest Airlines Co.

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